''L'' Story
Prepare to unleash your inner brilliance with LUCENTE, the Italian term meaning shining, bright, and sparkling. At L, we think that true beauty comes from within, and once you find it, you'll light up the room! We've harnessed the power of genuine beauty, free of filters, to produce products that will make your skin and hair shine as brightly as you do.
Lucente Story
We believe that true beauty comes from within.
Our mission is to help you radiate that inner beauty through our line of sustainable beauty products.
We are committed to using the science of nature to create high-quality skincare and haircare products that enhance your natural beauty, while also being kind to the planet.
With our focus on 100% recyclable materials by 2028 and eco-conscious operations, you can feel good about your impact on the world.
Trust Lucente to help you shine and glow from the inside out because beauty truly is a light in the heart.
So you can trust Lucente to deliver effective and innovative solutions.
Lucente Mission
Our mission at Lucente is to enhance your natural beauty from the inside while protecting and preserving the planet by providing high-quality, sustainable, and eco-friendly skincare and haircare products.
Our commitment to sustainability and ethical practices means that we can help you shine and glow with confidence, knowing you're doing good for yourself and the environment.
Lucente Vision
To be the go-to brand for those who are passionate about beauty and sustainability.
As Lucente's vision is to be a leader in sustainable skincare & Haircare and elevate skincare and haircare for all by bringing the best of science and nature to develop the most unique Sustainable beauty formulas.
Clean for your skin and clean for your planet.
Lucente promise
We promise to provide sustainable and eco-friendly products that are gentle on the skin, hair, and the planet.
We are committed to being transparent about our practices and ingredient sourcing, and we pledge to always act with integrity in everything we do.
Our goal is to help our customers feel confident, beautiful, and empowered while making a positive impact on the world.
Lucente Behaviors
We believe in living our values, not just talking about them.
Therefore, our behaviors include prioritizing sustainability in every aspect of our business, from packaging and ingredient sourcing to our daily operations.
We prioritize transparency with our customers, partners, and employees, and we conduct ourselves with honesty and integrity in all our interactions.